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Reading List

Occasionally you come across a book that supports your ideas, provides some new ones, or takes you in an entirely unexpected direction. Here are some books that you might find interesting or useful.

It's a cool book. Check it out. The Art of Innovation - Tom Kelley with Jonathan Littman
A 5-step process for new product innovation as developed by IDEO.

This book effectively leads you to understand key factors leading to true innovation and creativity. The core of their collaborative process is empathizing with the end-consumer of your new product or service, and observing directly how they actually use your product or service in everyday practice.

ISBN 0-385-49984-1